ON DEMAND WEBINAR
Duration: 1 hour
Register now and we'll send you the on-demand link when the webinar is available!

For consumer brands shifting to direct-to-consumer, every customer touchpoint is important. Will the moment advance the buyer’s journey and result in a sale? Does the experience advance brand value, trust, and loyalty?

The effects of the pandemic have made today’s stakes even higher. To maintain an edge in a rapidly evolving market, retailers rely on their data, digital, and media teams like never before to deliver personalized, end-to-end experiences that attract and retain increasingly savvy shoppers. This webinar examines how a top retailer built a team that:

• Drives consumer awareness through promotions and loyalty programs
• Aligns in-store and online shopping experiences    
• Transforms the buyer’s journey with technical ingenuity

SPEAKERS  

Nathan Barling
VP, Product Marketing, Marketing Cloud
Salesforce

Karin Holmgren
Marketing Operations & Technology
Pitney Bowes

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Rachel Meyers
Director, Product Marketing
Salesforce