In the face of ever-evolving technologies and touchpoints, the pressure to streamline commerce-related systems and more fully digitize the customer purchase journey has never been greater. However, today’s legacy platforms simply don’t have the speed and agility needed to achieve successful results.
To seize market opportunities and create memorable customer experiences that begin long before the customer clicks the buy button, it’s crucial to take a best-of-breed approach with components and applications that are modular, flexible, and scalable.
Designed for today’s eCommerce professionals, this playbook examines how to build memorable brand experiences without draining IT costs and company resources. It explores:
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