Bridging Data and Analytics to Address Critical Scenarios
Sponsored content for BHI by MedTech Dive's Brand Studio
Duration: 1 hour
Today’s healthcare payers and providers are placing greater emphasis on real-world evidence (RWE) to inform coverage and care protocol decisions. As a result, medical device manufacturers increasingly need data and analytics to produce unique, product-specific insights to answer a range of healthcare cost and outcome questions.
In our new webinar we'll hear from three industry experts on how data and clinically based methodologies are helping healthcare leaders better use analytically derived insights to evaluate and address different launch, in-market and payment scenarios. They also will share their insights on what is needed to develop win-win partnerships among manufacturers, payers, providers and patients.
Webinar attendees will:
Understand how medical and pharmacy claims information can be used to build and support RWE
Learn how Evidence Street® creates clarity, efficiency and transparency for healthcare decision-makers regarding the current state of evidence
See how real-world evidence is used in medical device development
Russell D. Robbins, MD, MBA Associate Vice President,
Blue Health Intelligence
Jessica N. Martin, MBA Director of Evidence Street and Clinical Platforms
Office of Clinical Affairs Blue Cross and Blue Shield Association
Julia A. Gaebler, PhD Partner and Head of Global Market Access
and Policy Strategy, Health Advances
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