Loyalty in the Age of Amazon: Creating brand awareness and advocacy in a changing retail environment

Sponsored content for Annex Cloud by Retail Dive's Brand Studio

WEBINAR ON-DEMAND
Duration: 1 hour


​With nearly 50% of e-commerce revenue and 70% of product searches in the U.S. starting on Amazon, traditional notions of brand discovery and customer loyalty are being challenged. As a result, the foundations of brand development and customer retention have shifted in this new age of the empowered customer and commerce transparency.

Our webinar will help participants discover how confronting the reality of today’s changing customer preferences can lead to new business opportunities.

Webinar attendees will learn:

  • How Amazon can serve as a brand development tool
  • Key components of a broad customer engagement program
  • The ways empowered businesses are driving loyalty, higher AOV and LTV, among their most profitable customers  
 

SPEAKERS  

Brian Beck
Managing Partner
Enceiba


Sean Ogino
Digital Marketing Manager
Annex Cloud

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