In a perfect world, AI can be used across the entire customer journey to unify disparate silos and create a consistent customer experience across consideration, acquisition, support and loyalty. Going all-in with AI isn’t a requirement. You can pick and choose where AI will have the biggest impact on your business and start there.
In this whitepaper, we will:
Break down some potentially wrong assumptions on where companies think they should implement AI
Examine four symptoms that reveal where AI is most needed
Uncover the best internal opportunities for AI
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