In a perfect world, AI can be used across the entire customer journey to unify disparate silos and create a consistent customer experience across consideration, acquisition, support and loyalty. Going all-in with AI isn’t a requirement. You can pick and choose where AI will have the biggest impact on your business and start there.

In this whitepaper, we will:

• Break down some potentially wrong assumptions on where companies think they should implement AI
• Examine four symptoms that reveal where AI is most needed
• Uncover the best internal opportunities for AI