Elevating the Digital Experience: Blending Content and Commerce
Custom content for BigCommerce by Retail Dive's Brand Studio
Duration: 1 hour
In order to get the most out of content marketing and drive down rising customer acquisition cost (CAC), brands must streamline their customer’s digital experience and remove as many obstacles to purchase as possible.
That’s where headless commerce – a flexible, API-driven approach to how a site’s front and back-end connect – may be able to enhance a brand’s digital experience and seamlessly integrate content with commerce.
In this webinar, customer acquisition and headless commerce experts reveal the complex factors driving a rise in CAC and why online retailers are using content marketing to manage it. They’ll explore:
Why CAC is rising for both organic search and paid advertising options
The relationship between CAC, content marketing, and an e-commerce store’s back-end structure
When a headless commerce solution can offer the most value to an e-commerce store
Meghan Stabler Vice President, Global Product Marketing and Communications
Alex McEachern Head of Marketing
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