A report assessing advertising budgets found that pharma ad spending continues to grow, with most of those new dollars spent on digital. Despite these investments, many marketers have yet to observe a significant measurable impact.
What is your company’s approach to ad spending, and is it working?
While the omnichannel ecosystem offers promise, challenges remain. With increased media spend but low confidence on whether those dollars are working, many biopharma executives worry that forces like business silos, limited data exchange, and disparate technologies are holding them back.
Download the playbook to learn more about biopharma executives' challenges — and the practical strategies to address them. Topics include:
Overcoming interdepartmental, data, and organizational silos
Data access and insights generation
Seller effectiveness, market sizing and targeting, and budget allocation