Beyond Third Party Cookies:How CPG Brands Can Reach Consumers at Scale and Drive Impact with Contextual Commerce
ON DEMAND WEBINAR
Duration: 1 hour
Chicory and Food Dive’s recent survey of 150 marketers at food and consumer packaged goods (CPG) brands offers new context on how the industry is navigating the deprecation of third-party cookies, a process Google kicked off in January.
Marketers know their consumers have privacy concerns, the survey shows, and they know that they rely upon digital recipes and food blogs to find inspiration in the kitchen. So, how does a contextual commerce strategy cater to these consumer behaviors while offering brands a scalable, alternative to third-party cookies? This webinar will offer statistics from the survey, case studies from Chicory and Giant Eagle and in-depth insights from industry experts to shed light on this issue. The webinar will:
- Highlight the survey details, including who was sampled, and how they view their customers’ shopping habits and privacy concerns in relation to their advertising strategies
- Take a deep dive discussion into what the advertising world will look like post-third-party cookie
- Unpack why contextual commerce is critical to carry brands into the future
SPEAKERS
CEO & Co-founder
Chicory
Sr. Manager, Partnership Marketing Strategy
Giant Eagle
