Which elements of the in-store pickup experience matter to your customers? We analyzed 300 secret shoppers’ in-store pickup experiences at 10 top U.S. retailers to determine what is working, which areas need improvement and most importantly, what elements have the largest impact on customer satisfaction. In the third installment of the Buy Online Pickup In-Store (BOPIS): State of the Industry research series, we take a deeper look into the store pickup portion of the BOPIS experience. Get the actionable insights and best practices to improve your BOPIS strategy.
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