There’s never been a more opportune time to design and deploy a distinct operating model dedicated to efficient and effective service to the small business segment. The events of the past year have profoundly impacted the manner in which small businesses deliver goods and services to customers. Strong, creative, and nimble small businesses have fought hard to survive despite pandemic-induced supply chain and market disruptions.

​Against this backdrop, innovative financial institutions will recognize the opportunity to profitably service the small business segment and capture increased market share created by the convergence of three key market factors:

• The pandemic-caused widespread disruption in business relationships
• The related shift to digital product and service delivery
• The long-developing increase in availability of critical configurable technologies

By exclusively focusing on this historically underappreciated and underserved segment, early movers are realizing the opportunity to create a profit center where previously there were thin margins and limited upside.