When it comes to in-store displays for consumer packaged goods, the marketplace is as crowded as the number of displays and tools vying for consumers’ interest. All of these are competing for the eyes and attention of each shopper. So how can CPG manufacturers’ in-store product displays stand out from the pack?

In this playbook, we detail how manufacturers can pique consumers’ shifting interests, meet retailers’ display preferences and satisfy these dueling demands to retain an edge on competitors. In this playbook, you will:

• Learn how retailers and consumers respond when viewing creative in-store displays
• Discover the value of vertical integration when selecting a packaging design partner
• Better understand the importance of finding innovative and creative display designs
• Understand the need to balance creativity with cost and to remain adaptable with packaging that can quickly be produced

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