Building an Always-On Acquisition Strategy Using Consumer Intent Data
ON DEMAND WEBINAR
Duration: 15 minutes
Consumer behavior is constantly shifting — but in recent years worldwide events have dramatically impacted how consumers and brands interact. Modern consumers are empowered and expect their needs to be consistently met by brands they support.
To thrive in this landscape, brands must adopt a new approach to consumer connection — one centered on providing the resources consumers seek when and where they’re looking for help. This approach is owned asset optimization (OAO) and relies on real-time consumer insight.
Join the workshop to hear marketing leaders share insights on how data-backed owned asset optimization helps brands engage with the empowered consumer, improve brand performance, and drive new, sustainable revenue.
Key Messages:
- Current marketing strategies fail to connect with consumers or drive meaningful long-term outcomes because they aren’t answering their true needs.
- Brands must match consumer intent and provide answers when and where consumers are looking for them.
- Owned Asset Optimization allows brands to turn their assets into predictable performance channels to drive new, sustainable revenue.
B2B and B2C marketing leaders looking to improve performance.
