9 best practices for better conversion rates

Searchandising allows merchandisers to promote products, organize search results in ways that align with business goals, and track how people are interacting with the offerings.

On e-commerce websites, nearly 30% of users go directly to the search box. These searchers are known to convert 5-6x higher than normal passive browsers. With search representing such a huge opportunity, why aren’t more e-commerce sites investing in searchandising?

The goal of this guide is to give you best searchandising practices so you can fine-tune your strategies and show measurable results that increase sales and revenue. Whether you’re just starting with searchandising or consider yourself an expert, you’ll find actionable tips and a roadmap to making the most out of your site search and discovery.



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