Searchandising allows merchandisers to promote products, organize search results in ways that align with business goals, and track how people are interacting with the offerings.
On e-commerce websites, nearly 30% of users go directly to the search box. These searchers are known to convert 5-6x higher than normal passive browsers. With search representing such a huge opportunity, why aren’t more e-commerce sites investing in searchandising?
The goal of this guide is to give you best searchandising practices so you can fine-tune your strategies and show measurable results that increase sales and revenue. Whether you’re just starting with searchandising or consider yourself an expert, you’ll find actionable tips and a roadmap to making the most out of your site search and discovery.
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