Adopting Data Driven Retail Strategies to Improve Member Experience
ON DEMAND WEBINAR
Duration: 1 hour
For far too long, the health insurance industry has been in the shadows of consumer-focused sectors like retail, known for crafting seamless customer journeys. Leading retailers have used data to understand customer segments for years and employ those insights to decide how consumers are served through personalization, speed, and convenience.
Insurers and the health economy are woefully behind in adopting such data-driven practices to orchestrate meaningful member experiences. In the age of seamless experiences and as Medicare Advantage plan options grow, payers have more opportunity and motivation to extract from big box stores and other consumer brands that have made extraordinary service more ordinary.
This panel discussion will help you understand how meeting a new level of expectations has become a critical success factor for health insurance providers in their efforts to engage and retain members.
Brooke Ossenkop, FCXC