Are your online customers being lured away? According to the latest research, audience hijacking disrupts up to 15% of ecommerce site visits, with many retailers lacking visibility into how customer conversion rates are impacted. Audience hijacking tactics occur when unmanaged browser extensions, plug-ins and add-ons divert potential customers away to competing — and sometimes malicious — sites. These unwanted activities that occur within the customer’s browser can not only affect user experience, but also lead to increased affiliate fraud and abuse.
To better understand how stakeholders are thinking about this problem, we surveyed more than 75 digital marketing, IT security, and technology leaders in retailer or ecommerce organizations with at least 1,000 employees.
The results of this survey underscore why retailers must prevent audience hijacking to keep shoppers focused and not distracted by unwanted or malicious in-browser interruptions. In this survey report you will discover why:
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