ON DEMAND WEBINAR
Duration: 30 minutes

​Personalization is everything. Whether it is a marketing message or product itself, personalizing the customer experience increases likelihood to purchase, drives loyalty, and ultimately, helps companies achieve stronger business results. But even though SMBs focus on personalizing customer experience, their efforts may not have as much impact as they’d like. One survey found that although 85% of companies think they are effectively personalizing, only 60% of consumers agree.

In this landscape, the key to unlocking better customer experience and sales is adaptive marketing – marketing that dynamically (1) tailors to each individual customer’s needs and behaviors, and (2) allows businesses to optimize to specific goals. In this webinar, experts will discuss:

• What is adaptive marketing and why will it help unlock better customer experience?
• How should SMBs with limited budget, data, and resources compete effectively with larger companies?
• Two key adaptive marketing tactics marketers and retailers should consider now:
  • Marketing automation: How do you leverage an adaptive marketing approach to better tailor messages delivered on SMS, social, and email?
  • ​Promotions: How do you replace generic promotions with incentives that are personalized to individual customer needs and wants?

SPEAKERS  

Guy Harel
Co-founder and CEO
Remarkety

Einat Etzioni
Chief Marketing Officer
Namogoo