ON DEMAND WEBINAR
Duration: 30 minutes
Personalization is everything. Whether it is a marketing message or product itself, personalizing the customer experience increases likelihood to purchase, drives loyalty, and ultimately, helps companies achieve stronger business results. But even though SMBs focus on personalizing customer experience, their efforts may not have as much impact as they’d like. One survey found that although 85% of companies think they are effectively personalizing, only 60% of consumers agree.
In this landscape, the key to unlocking better customer experience and sales is adaptive marketing – marketing that dynamically (1) tailors to each individual customer’s needs and behaviors, and (2) allows businesses to optimize to specific goals. In this webinar, experts will discuss:
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