ON DEMAND WEBINAR
Duration: 1 hour

​Digital retail media allows retailers to better serve their customers with relevant content during the online shopping experience. Activating retail media creates new opportunities for consumer electronics brands to keep their products top-of-mind among retailers’ audiences — helping them attract new customers and grow customer lifetime values. Because their products are subject to long consumer buying cycles, consumer electronics brands have focused most of their advertising efforts on the point of conversion. 

Now, however, it’s possible for consumer electronics brands to address the entire customer journey. This webinar will walk consumer electronics brands through the new opportunities available to them, and the power of taking advantage of retail media. It will highlight:

• How advertising for consumer electronics brands is evolving
• The value of (changing) media opportunities on channels like Best Buy and eBay
• Measuring consumer electronics brands’ success of retail media strategies

SPEAKERS  

Melissa Burdick
President & Co-Founder
Pacvue

Mark Heitke
Director, Ad Products, Inventory & Yield Management
Best Buy Ads

Erin Lastra
Sr. Director of Business Development
Criteo