Activating Medicare members to take action to improve their health and impact a plan's quality ratings is a key organizational challenge. Through real-life case studies with leading organizations and deep industry expertise, this white paper outlines the key components of a successful Conversational AI strategy to reach and engage members at scale to drive positive behavior change.

Key takeaways include:

• High-touch, conversational text messages are effective with and appreciated by Medicare members

• Conversational AI improves many Star Ratings

• How to build a coordinated engagement strategy using Conversational AI to improve Quality Ratings

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