To stay competitive in today’s B2B market, manufacturers and distributors must offer customers a modern, self-service experience that allows clients to manage the buying process independent of sales representatives or customer service agents. This experience must be intuitive and efficient, allowing buyers to complete orders quickly — without extensive technical knowledge. 

Overcoming these obstacles often involves choosing a new commerce platform and tools designed to serve the unique needs of B2B businesses. The right platform will be robust, with comprehensive functionality that accommodates your business processes and the processes of your buyer organizations. In this playbook, we’ll walk you through how to select the right commerce platform for your organization, including discussions about:

• Pragmatic composability
• Minimizing time to market
• Leveraging software to help digitize the buying process
• Using extensions and customizations to meet specific business requirements

​