A Step-by-Step Guide to Building a B2C Marketplace Revenue Model

Half of online sales globally are transacted through online marketplaces, so it’s no surprise that a rapidly-growing number of companies are moving quickly to deploy marketplaces.

One of your first tasks in building your marketplace business case is to define how your marketplace will generate revenue.

This step-by-step guide will help you define a revenue model that serves as the foundation of your marketplace business case, so your company can evaluate the financial impact of launching a marketplace.


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