When shopping for food, 90% of consumers make snap judgments based on color alone. But at the same time that they want visually appealing foods, they don’t want any artificial colors.

How can food manufacturers respond to these conflicting demands? Colors derived from natural sources offer a solution — but their use is not without challenges. “A Natural Approach to Colorful Foods” can help you adapt and create new products that are bright, vibrant and colorful, without any synthetic ingredients. This information-rich playbook:

• Identifies the consumer trends that are driving the demand for natural colorings
• Outlines the questions manufacturers must consider when developing new products to ensure they source the proper colorings
• Highlights the color trends driving the development of new beverage, dairy, bakery and meat alternatives products

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