A Marriage of Data and Creative:

Making Advertisements Personal

ON DEMAIND WEBINAR
Duration: 1 hour


​Today’s consumer marketing landscape is incredibly competitive. Customers are constantly inundated with advertisements and calls to action. The only messages that will pique their attention are relevant to their lives and personalized to their preferences.

Marketing data is a critical part of breaking through the noise—information on hundreds of moments throughout your ideal customer’s day when a prompt or reference to your brand would be valuable. In this webinar, marketing and advertising experts will show how to bring together data and creative to make the most of those moments, and they’ll share examples of breakthrough advertising moments that brought great results for their retail clients. We’ll explore:

  • The best kinds of data to use to identify the most impactful moments to act
  • Creative ideas for picking the most relevant advertising moments based on location, time, weather and more
  • Specific page placements and design best practices that help make moments like this shine
 

SPEAKERS

Nikki Gertner
Director of Product Marketing
Celtra


Joseph Intile
VP of Creative Services
InMarket

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