With the ubiquity of smartphones and consumers dependency on them, DTC merchants can drive sales and brand engagement with the right strategy. In fact, 75% of customers already claim to make at least one purchase on their mobile phone in the past 6 months and Insider Intelligence predicts mCommerce volume to hit $620.97 billion, or 42.9% of ecommerce, by 2024. So, the time is now.
Mobile apps and loyalty programs are not enough. Brands need to create a frictionless buying experience to reach consumers during critical moments in the funnel – without making them shift channels. A smart mobile engagement strategy will allow you to reach the right customer at the right time with relevant offers. What are the first steps in developing this holistic strategy? And how can you evaluate vendors offering engagement and payment technology solutions? Download this playbook to learn more, including:
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