LIVE WEBINAR
Tuesday, June 30 | 2pm ET
Duration: 1 hour
Can't make the live date? Register and we'll send you a link to the recording. ​

Nearly every major brand operates a loyalty program, and most will tell you their program is successful, even highly profitable. Yet many fail to leverage the most valuable data loyalty customers provide. Brands leave revenue on the table and miss opportunities to strengthen relationships with customers who increasingly expect more meaningful engagement.

Most brands collect first-party and zero-party data from loyalty customers but lack an integrated strategy. Data remains siloed, customer profiles stay fragmented, and teams struggle to activate insights across channels. With expectations rising and AI capabilities expanding, brands must act decisively.

Key Takeaways:

• Discover how loyalty's role in customer intelligence connects to retention, lifetime value, and brand growth
• Learn why surface-level personalization falls short and how relevance drives more effective activations
• Explore case studies of leading brands capitalizing on unified data and AI to reshape loyalty strategies

SPEAKERS

Chad S. White
Group Vice President, CRM Strategy
Zeta Global
 

Georgia Gkolfinopoulou
Senior Business Architect
Zeta Global