Cordial's new study reveals fresh insights on what consumers want and includes examples of how leading brands are using SMS and email in bold new ways to meet rising expectations.

​Consumer expectations have rapidly changed when it comes to personalization. Learn what consumers want and get ideas on ways marketers can adapt to increase customer loyalty and lifetime value.

Key takeaways:

• A gap exists between what consumers want from brand communications—and what marketers think is good enough
• SMS represents incredible, largely untapped potential
• Marketers can improve performance by sending fewer, yet better messages
• See exclusive ecommerce benchmarks based on more than 30 billion messages across 285 million consumers