It’s fair to say that 2020 wasn’t quite the year we expected. The Covid-19 pandemic changed the way we worked, lived and interacted with each other.

As time goes on, the proportion of people adapting and juggling their emotional and behavioral responses with the new reality will grow. This will create further tensions between what consumers think and what they actually do, meaning brands will have to gain a stronger understanding of what really drives their behavior. 

Streetbees' latest whitepaper outlines the key themes we predict will dominate the consumer world in the coming year. You can expect to uncover:  

• The evolution of homelife and what this means for Out of Home 
• Growth opportunities for Direct to Consumer (D2C) models
• Where to prioritise category and line extensions
• How to decode consumers' evolving emotional needs and drivers
• How to use consumer insights to build effective Marketing and Communication strategies