Aligning Sales & Marketing
 
Sales and marketing alignment is in serious trouble these days, and their strained relationship is impacting business results. In fact, only 8% of companies believe their marketing and sales teams are aligned, according to Forrester Research.
 
For all the time marketers and salespeople spend refining and optimizing their team processes, it’s worth devoting just as much time to improving their alignment with each other. In this whitepaper, we examine how marketers work with sales today, and how their partnership can be strengthened by answering a few key questions.