In this age of 24x7 digital shopping, consumers place more importance on price than any other value attribute. Retailers – in a constant battle to fend off price leaders like Amazon and Walmart - know that even though offering a low price may not win new customers, having high prices will undoubtedly cost them existing ones. As a result, pricing is more critical than ever for both sides of the retail transaction. We surveyed retailers to find out how they are coping.
The following are a few key findings:
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