In this age of 24x7 digital shopping, consumers place more importance on price than any other value attribute. Retailers – in a constant battle to fend off price leaders like Amazon and Walmart - know that even though offering a low price may not win new customers, having high prices will undoubtedly cost them existing ones. As a result, pricing is more critical than ever for both sides of the retail transaction. We surveyed retailers to find out how they are coping.

The following are a few key findings:

• Less than 50% of Retailers are satisfied with their ability to establish a winning pricing strategy
• 1 in 3 Retailers fear any price change could drive adverse customer reactions
• 82% of best-performing retailers in our study say that AI technology is essential to drive business improvements in the future

Download the guide for more insights.