WEBINAR ON DEMAND
Duration: 1 hour

We live in uncertain times. Evolving consumer preferences, climate uncertainty, shifting geopolitics, and heightened sustainability expectations are all impacting food and beverage supply chains. Category managers are under pressure to accommodate these forces while also working more collaboratively with suppliers, reducing waste, and diversifying their supply chain — all without impacting quality. 

While the first instinct may be to address the most pressing issues, long-term success in analyzing and responding to ongoing trends and pressures requires a plan. This webinar will help category managers level up their strategic planning abilities. You’ll learn:

• How today’s market trends are impacting F&B category management.
• The importance of moving further up the maturity model to a more strategic, collaborative approach.
• Insights for building and executing a market-proof, AI-enabled category management strategy infrastructure.

SPEAKERS

Nari Viswanathan
Head of Product Marketing and Solutions for Supply Chain & Direct Spend, Coupa

John Thong
Senior Principal Strategist, Coupa