Navigating the AI Discovery Shift: Measurement, Gaps, and What Comes Next

LIVE WEBINAR
Wednesday, May 27 | 2pm ET

Duration: 1 hour
Can't make the live date? Register and we'll send you a link to the recording. ​

AI search experiences are reshaping how customers discover and evaluate brands and products, a shift that’s forcing marketers to rethink where discovery is happening and how it should be measured.

This webinar brings together industry experts to explore where traditional discovery measurement models are falling short, what’s driving the confidence gap, and how enterprise teams are investing in new AIO solutions to connect AI-driven discovery to profitable business outcomes in 2026 and beyond. Watch now to learn more about:

  • What marketers can measure versus what they can actually see
  • Moving past traditional attribution models
  • Investing in the potential of AI search
  • Building a measurement foundation for the future
 

SPEAKERS

Adam Landis
Adam Landis
Head of Strategic Growth
Branch


Jason White
Jason White
Director of Search
Victorious

REGISTER NOW

Field will not be visible to web visitor
Field will not be visible to web visitor
Field will not be visible to web visitor
Field will not be visible to web visitor
Field will not be visible to web visitor
Field will not be visible to web visitor

Industry Dive is an Informa TechTarget business.
© 2026 TechTarget, Inc. or its subsidiaries. All rights reserved. | Privacy Policy | Terms of Use​