Together, Millennials and Gen Z make up more than half of the apartment rental population. While the percentage of Gen Z renters continues to grow as Zoomers reach the apartment ready age, Millennials may also be sticking around due to many factors that are keeping them from taking the plunge into home ownership. Not only are both Millennials and Gen Z currently two pertinent renter groups within the multifamily industry, but they will also continue to be. With that being said, it is important that multifamily owners and operators understand the desires of these groups when it comes to apartment living and leasing so that they are able to renew and generate new leases.

​Download this whitepaper to learn about the similarities and differences of Millennial and Gen Z renters based on data from conducted focus groups. This report will compare and contrast findings regarding Millennial and Gen Z preferences within key areas of multifamily living and leasing including:

• The Leasing Process
• Property Tours
• Apartment Must-Haves
• Access Preferences
• Digital Resident Tools