At one time, snacks may have been considered small bites to tide people over between meals. But nowadays, snacks are biting into an ever-bigger chunk of market share.

​Take the Super Bowl, for example. The big game has become a feeding frenzy for snack-happy sports fans. Data from market research firm IRI revealed that the snack food category scored a staggering $487 million in sales during Super Bowl week last year—a 12.5% increase over the prior week.¹ The big winners were refrigerated dips (33.3%), tortilla chips (26.5%), potato chips (12.2%), pretzels (9.2%) and pork rinds (7.6%).¹