Sales Spike: Snacks Score Huge Numbers for Big Game and Beyond

At one time, snacks may have been considered small bites to tide people over between meals. But nowadays, snacks are biting into an ever-bigger chunk of market share.

​Take the Super Bowl, for example. The big game has become a feeding frenzy for snack-happy sports fans. Data from market research firm IRI revealed that the snack food category scored a staggering $487 million in sales during Super Bowl week last year—a 12.5% increase over the prior week.1 The big winners were refrigerated dips (33.3%), tortilla chips (26.5%), potato chips (12.2%), pretzels (9.2%) and pork rinds (7.6%).1


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