Measuring the Impact of Coordinated Field and Digital Engagement Through Network Influence: An Omnichannel Case Study  

In today’s competitive global market, pharmaceutical companies can’t afford to waste time or resources on strategies that don’t generate scripts or fit product and patient needs. Without data-informed, fully integrated campaigns, there’s a missed opportunity to mine deep insights that can inform next steps and accurately pinpoint efforts to doctors and patients who could benefit from additional touchpoints during the campaign, yielding higher results. Rather than guessing which HCP targets most disproportionately impact script fills, tracking provider networks through data and analytics can provide discrete insight for creating more effective, targeted provider outreach strategies.

This case study highlights:

  • How to leverage collective prescriber data to adjust targeting strategies and upturn the script trajectory for a pharmaceutical product
  • How to interpret provider network connections and adjust your targeted, high-impact outreach strategies to change script trajectory
  • How to improve future forecasting accuracy by leveraging actionable data

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