Last mile disruption and the future of e-commerce

ON DEMAND
Duration: 1 hour

Fulfillment costs are the single biggest factor inhibiting retailers’ profitability in the e-commerce channel. For example, fulfillment costs represented 15% of Amazon’s operating expense in 2017, up from 13% in 2015. Because of the size of this expense, and a consumer expectation for fast free delivery, innovation in fulfillment has become mission critical for all retailers.

Armed with data from Rakuten Intelligence's panel of over 5.8 million online shoppers, this webinar will provide clarity into the ever-changing fulfillment landscape, to help retailers and shippers differentiate the hype from the trends that are taking root.

You'll learn:

  • How consumers' expectations are evolving around shipment speed and shipping costs

  • To what extent retailers' shipping and handling costs and delivery speed affect market share

  • What impact retailers' ship-from-store efforts are having on U.S. e-commerce

  • If consumers are taking on last mile fulfillment themselves by picking up orders in store and in lockers

SPEAKERS  

Ken Cassar
Ken Cassar
Principal Analyst & Vice President, Rakuten Intelligence

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