Your customers do not see channels, but they still expect a connected shopping experience wherever, whenever, and however they shop.

As a result, retailers increasingly rely on technology to sync up with their customers' demands. However, ensuring the functionality of every integrated system, especially when introducing new services when needs change, is challenging.

There's no getting away from it - retailers must test every system, device, and journey that plays a role in delivering an omnichannel experience their customers love.

Read our expert guide to discover:

• Why some user journeys increase cart abandonment more than others
• How your website performance can increase average order value
• How consumer behavior can form part of your testing strategy
• Why AI-powered end-to-end testing is key to delivering a flawless omnichannel experience