Effectively managing liquidation programs for overstocks and product returns are essential for extending a product’s lifecycle and capturing lost margin. Liquidation programs, when properly controlled and managed, earn significant revenue for retailers and manufacturers by selling through secondary markets, and avoiding landfills as a means for final disposition.
However, liquidators must have stringent rules and procedures in place to protect brand integrity and to avoid competing with their trading partners’ primary sales channels. Reputable liquidators:
Learn how to protect your brands and profits when selling into secondary markets.
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