How to Keep Your Liquidation Programs from Competing with Your Primary Sales Channel

Effectively managing liquidation programs for overstocks and product returns are essential for extending a product’s lifecycle and capturing lost margin. Liquidation programs, when properly controlled and managed, earn significant revenue for retailers and manufacturers by selling through secondary markets, and avoiding landfills as a means for final disposition.

​However, liquidators must have stringent rules and procedures in place to protect brand integrity and to avoid competing with their trading partners’ primary sales channels. Reputable liquidators:

  • Will thoroughly vet all bidders/resellers
  • Have binding controls and agreements in place
  • Audit their network of buyers and sellers regularly

Learn how to protect your brands and profits when selling into secondary markets.



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