LIVE WEBINAR
Thursday, February 26 | 2pm ET
Duration: 1 hour
Can't make the live date? Register and we'll send you a link to the recording. ​

Social media is fueling nutritional trends, and right now “fibermaxxing” is in the spotlight. Unlike fleeting food fads, this focus on fiber is rooted in real health benefits—research links higher fiber intake to lower cholesterol, reduced chronic disease risk, and support digestive health. Yet more than 90% of Americans still fall short of daily fiber recommendations, creating a powerful opportunity for food manufacturers to innovate high-fiber products consumers actively seek.

Not all fiber delivers the same benefits. Understanding the differences between soluble fiber, insoluble fiber, and resistant starch—and selecting ingredients with the right functional properties—can help brands create more effective products and stand out in an increasingly crowded marketplace. In this webinar, you will learn:

• How the fiber gap is an opportunity for formulation innovation.
• How high-fiber foods fit into consumers’ growing focus on holistic wellness.
• How to select the high-quality fiber ingredients to deliver on consumer priorities.

SPEAKERS

Colleen Zammer
Vice President of Varietal Solutions Growth & Corporate Innovation
Bay State Milling Company

Joy Dubost, PhD
Registered Dietitian
NJOY Health and Nutrition, LLC

Sherry Frey
Vice President, Total Wellness
NielsenIQ