International CPG Report 2021: Consumer Goods In A Crisis
There’s a global intention to use ‘click-and-collect' and online grocery delivery services even more going forward - there are regional nuances to the level of intention.
54% of consumers in Mexico and 34% in the US intend to increase their online grocery shopping.
There are lower levels of intention amongst Europeans
In Germany, retailers and brands can broaden their appeal to digital-centric consumers via organic and natural foods.
APAC region registers higher levels of intent than any other.
54% of consumers in the UAE will utilize these services more.
There is a global intention to prioritise sustainability. Across all 17 markets, three in five consumers (60%) say they intend to support local businesses and buy local products more once the pandemic has subsided.
European consumers are more likely to agree that they intend to shop closer to home than disagree but it’s variable across markets.
There is a high amount of variability across APAC.
Indonesian and Mexican consumers show the highest level of intention to support local businesses / buy local products than any other market
Big supermarkets can play into this consumer sentiment by embracing local goods as part of their regular product lines.