The shift from third-party cookies to first-party data is powerful and presents numerous opportunities for marketers to make wiser, more impactful decisions.

So, what are the best and most practical tips to pay attention to as a marketer looking to effectively employ first-party data? Download the report to learn:

• Effective usage strategies for first-party data and how to avoid common pitfalls
• Data collection, including loyalty programs and personalization
• Privacy and consent issues