The highly competitive pharmaceutical market requires biopharma companies to equip themselves with the insights and data necessary to thrive. Launching a drug successfully demands that biopharma brand teams effectively execute several key analyses throughout the commercialization process.

But these analyses would be inadequate without the right data. Brand teams must have a deep understanding of the types of data, data sources, and data characteristics as they seek to bring their drug to market. This playbook provides a step-by-step guide to leveraging data to inform your commercialization strategies. After reading this playbook, you’ll be prepared to:

• Recognize the essential market analyses needed for drug commercialization success
• Pinpoint the specific datasets necessary for each analysis in the drug commercialization process
• Assess the critical components that each dataset needs to provide the most valuable insights

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