Making Culture Count:
How to Turn Company Culture into a Strategic Advantage

Custom content for CultureIQ by HR Dive's Brand Studio

Every organization wants to tap into the benefits of a strong company culture, but few know how to do it. More often than not, companies struggle to align culture and business strategy.

In partnership with HR Dive, CultureIQ surveyed over 200 HR professionals to assess how companies are prioritizing and investing in company culture in 2019. This playbook dives into the findings and also highlights:

  • Why successful culture initiatives are employee-focused
  • How to prioritize initiatives that make the greatest impact on your employees' daily lives
  • Actionable steps for integrating company culture and business strategy


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