As more and more businesses turn to social media to better engage and interact with their customer base, marketers have to become even savvier about allocating and spending their paid social dollars. And ultimately, prove the value of their efforts to the c-suite. The key to proving paid social’s ROI in today’s economic climate? Marketing attribution.

Download the guide to learn:

• Why marketing attribution is now more important than ever 
• Tips on how to dial in your marketing attribution efforts to prove in the ROI of your efforts
• How using a call tracking solution can help you plug the gaps in your marketing attribution data 
• Plus, how one social marketing agency is using call tracking attribution to increase client sales by 250%