Go from Aspiration to Action on Your Customer Experience Strategy

Is Customer Experience (CX) really core to your business? How do you measure the value it generates?

Forbes Insights and Arm Treasure Data surveyed 200 customer experience executives and 1,000 consumers on the value of CX.

In this Forbes Insights Report: Proving the value of CX, you’ll find out how persuasive and profitable a positive customer experience can be for consumers, what risks businesses currently face by standing still, and how to use the Forbes CX Value-Generation Framework to prove the ROI of your efforts.

Download the report to learn:

  • Why 74% of consumers are likely to buy based on experience alone
  • The top three factors impeding the implementation of a streamlined CX strategy
  • A 7-step framework to achieve clear strategy and prove the ROI of CX


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