LIVE WEBINAR
Wednesday, April 29 | 2pm ET
Duration: 1 hour
Can't make the live date? Register and we'll send you a link to the recording. ​

Despite trade promotions being one of the largest investments in food and beverage, they remain the least optimized by manufacturers who struggle to connect trade spend to profitable growth. 

This webinar explores how leading F&B organizations are transforming trade promotion management from a reactive process into a strategic growth lever. You’ll gain practical insights into how modern TPM approaches help teams protect their margins and gain an edge over competition. Watch now to learn more about:

• Allocating budgets effectively
• Improving ROI tracking
• Aligning promotional strategy with broader business goals

SPEAKERS

Mikael Bengtsson
Industry Principal Food & Beverage
Infor

Nick Ryan
Senior Director, Sales
Infor