LIVE WEBINAR
Thursday, July 23 | 2pm ET
Duration: 1 hour
Can't make the live date? Register and we'll send you a link to the recording. ​

Most retailers invest in customer data platforms to improve marketing outcomes. The greatest value emerges when customer intelligence becomes a shared resource across the business, informing decisions in merchandising, product development, operations, and customer experience.

Join Elise Keefe from MacKenzie-Childs as we explore how leading retailers are expanding customer intelligence beyond marketing, driving adoption through dashboards and self-service insights, and enabling teams across the organization to make more customer-informed decisions. We'll also discuss emerging AI use cases that are helping retailers put customer intelligence to work in everyday workflows.

Key themes:

• Moving CDPs beyond marketing
• Democratizing customer intelligence across teams
• Driving adoption through dashboards and self-service insights
• Enabling product and merchandising teams with customer intelligence
• Early AI use cases across retail organizations

This session offers practical lessons for turning customer intelligence into an enterprise-wide capability.

SPEAKERS

Elise Keefe
Senior Manager of Business Intelligence
MacKenzie-Childs
 

Tejal Angolkar
Lead Customer Success Manager
Amperity