Today’s call tracking technology puts accurate marketing attribution (i.e. which ads are driving which calls/leads) within reach, even for small businesses. In fact, call tracking has evolved into an essential foundation. How did we get here? And where will these innovative technologies be headed next? Read this report to find out.

Read the report to learn how: 

• VoIP and the Cloud made call tracking more accessible, enabling businesses to drive better ROI
• Additions to call tracking’s functionality like form tracking, conversation intelligence, and lead management are helping businesses grow smarter and faster
• The next decade of advancements will see call tracking marketing attribution become an even more essential part of businesses’ marketing tech stacks