Engagement can be one of the most important metrics in measuring overall event success, creating brand awareness and exposure, and in finding and nurturing leads/customers/donors. But how has engagement changed over the course of the last year? What are marketers doing to adapt given these changes? These are the questions we'll address in this whitepaper.

Read the whitepaper to learn:

• Ways events have evolved pre-, during, and post-pandemic
• How engagement can be the currency for your events
• Tips to help you dial up your event engagement rates for increased impact
• Methods for capturing and activating event data